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Nike enters the metaverse game following RTFKT acquisition -Breaking

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Sportwear Manufacturer Nike The acquisition by RTFKT, a virtual sneaker and collectibles brand (NYSE:), was announced today by the (NYSE:). This partnership makes Nike the largest American-based manufacturer of athletic products.

A Cointelegraph report from Nov. 2 highlighted Nike’s Submission of patenting requests its namesake, swoosh logo and slogan “just do it” for use online and in online virtual worlds. The filing was accompanied by two new job postings for virtual material designers, signaling the company’s intent to enter the metaverse.