AmazonFormer Prime boss of the company has been appointed to oversee its health initiatives.

His last month promotion to Senior Vice President of Health and Brand within Amazon’s Worldwide Consumer Business was Neil Lindsay. LinkedIn profilePeople familiar with the movement.

According to someone familiar with the matter, Lindsay now oversees Amazon’s health care operations, which include its online pharmacy and telehealth, as well as health diagnostics units. This person who was not authorized to speak on company business matters said that he is still responsible for Amazon’s marketing and global brands.

Over his 11-year tenure at Amazon, Lindsay held a variety of roles including leading the Prime subscription company and overseeing global marketing. Along with Fire and Echo, he helped to shape branding for Amazon’s most popular devices such as the Kindle ereader.

Lindsay is a member of the “Steam,” an influential group that reports to Amazon CEO Andy Jassy.

Amazon has hired Lindsay as its Health Director to expand its reach in the industry of health care. Last year, the company launched Amazon PharmacyThis website, which aims to make ordering prescriptions easier online, was developed by 2018 acquisition of PillPack.

Amazon Care is Amazon’s telehealth service. started as a pilot programFor some of its employees. Amazon was founded earlier this year. expanded the programIt was offered to all national employees and then expanded its availability to other companies’ employees

Amazon has tried to get health care providers to sign up for its cloud computing services in order to help them manage large amounts of data. Amazon also launched a fitness and health tracker and added health-care applications to the Alexa voice assistant. called Halo.

Amazon had earlier in the year announced that Haven, its joint venture, was being closed down. Berkshire HathawayAnd JPMorgan. Three years ago Haven was lauded as an incubator for improving employer health programs.

Amazon does not break down things such as prescription sales and the number of Halo products it has sold.

However, analysts believe that the business of health care is a long-term success. Loop Capital analysts estimatedAmazon can increase its revenues by $72 Billion through expansion of health care.

Alex Sherman contributed to the reporting of this story

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