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H&R Block sues over Square’s new name ‘Block’


Pedestrians walk past an H&R Block office in San Francisco, California, U.S., on Monday, March 8, 2021.

Bloomberg| Bloomberg | Getty Images

H&R BlockSquare has been sued for trademark infringement new name, “Block“, Thursday.

The tax preparation service seeksBlock was prohibited from changing its name. A press release stated that Fintech would “incorrectly capitalize on the goodwill of Block and the consumer trust it has cultivated since 1955”.

H&R Block said the renamed company competes with it directly in financial services, including through its recent acquisitionCredit Karma Tax is available for tax preparation. The company claimed that the name could be confusing to consumers due to the overlap in offerings between the companies.

“Today’s filing is an important effort to prevent consumer confusion and ensure a competitor cannot leverage the reputation and trust we have built over more than six decades,” said H&R Block President and CEO Jeff Jones said in a statement.

An Square payment device can be seen in New York City, August 2, 2021.

Reuters| Reuters