(Bloomberg) — It took approximately zero seconds for Reddit users to dissect the social media platform’s short announcement on Wednesday that it had filed for a confidential initial public offering.

On WallStreetBets, the subreddit responsible for igniting this year’s meme stock craze, the pile-ons were plentiful, the profanity more so. Many members worried that a stock market listing marked the beginning of the end of Reddit’s free-wheeling culture, while others saw the opportunity for more fun — and potentially profit.

Reddit’s future was uncertain. This realization seemed to be a catalyst for many users. The threads were long and pointed towards a collective strategy. Could WallStreetBets help the stock pump like it did for other companies? GameStop Corp (NYSE) and AMC Entertainment Holdings Inc. After hundreds of upvotes, LowercaseG_Sol appeared to have summarized the consensus.

Reddit often has the most profound comments. This was clearly a concern. ‘KetoIsRacist’ predicted “mass censorship.” Meanwhile ‘wearethesamewave’ was convinced that the company had increased its ads to signal that change was coming.

People joked on Twitter (NYSE) about the symbolism involved in buying shares of the ultimate meme stock company.

Details of Reddit’s planned public equity raising are still vague, with the company saying that the number of shares and proposed price range for an IPO haven’t yet been determined. 

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