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Michael Jordan and Son Launch Web3 Platform for Athletes and Sports Fans -Breaking

by Mike Robinson

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Michael Jordan and Son Create Web3 Platform For Athletes and Sports Fanatics

Jeffrey Jordan and Michael Jordan, a legendary NBA basketball player, have entered blockchain together. In 2022, they’re launching HEIR, a community platform that provides exclusive membership to famous sportspeople and their supporters. They will also be selling consumer products and creating entertainment spaces.

“HEIR is on a mission to define a new era of digital culture where innovators and their supporters are empowered and rewarded through web3,”
HEIR’s webpage says.

Ventures also contributed $10.6 million to the funding.

Variety conducted an interview to Jordan about HEIR’s future.

“Athletes will sell a limited number of membership-based “seats” to fans, who will get access to digital assets and first-person NFT drops, using an exclusive Heir token built on Solana’s energy-efficient blockchain network.”

To The Flipside

  • It’s unclear if Michael Jordan will be on the platform himself.

Why you should care

Blockchain technology is rapidly becoming a major part of the world of sports. NBA Top Shot has made great NFT sales. Nike The metaverse included Adidas (OTC) and (NYSE:). Sports teams have begun launching tokens for fans.

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