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Carrie Bradshaw pivots career—the struggle is real

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My 20s were spent trying to play Carrie Bradshaw on “Sex and the City.” Carrie Bradshaw, now in “And Just Like That” SATC reboot, is trying to portray me. 

My journey began in New York City as a young journalist in the early aughts. Today, 41 years later, I’m an accomplished podcaster with thousands of social media fans. That’s why I was a little tickled when I watched “And Just Like That…” and discovered that 2021 Carrie Bradshaw is struggling to be a podcaster and influencer in the new HBO series.

She is not alone in her struggles. Since SATC’s first broadcast, the cool and creative job of choice has evolved, as has the grind. With so much rapidly changing – whether it’s technology, the economy or the pandemic – we’ve all had to adjust our expectations of what work, career and success look like, and what it takes to get there. Ask the many millions of people that are part of this group. Great Resignation. According to a study, 57% of U.S. employees feel stress every day, eight points more than last year. Gallup’s recent State of the Global Workplace report.

Carrie co-hosts “And Just Like That …,” a podcast that discusses gender roles and sex. She struggles with podcasting and isn’t as comfortable in the airwaves as she was on print. She is outdone by Sara Ramirez (arguably the most entertaining part of the reboot), who plays her funny co-host. Carrie Bradshaw has struggled for decades in the media industry. It gave me some relief, as did her struggle on the first SATC that helped those who were trying to be 30-somethings feel more connected.

It also made me realize how difficult it is to hustle these days. 

In 2002, I was convinced that I’d be next Carrie Bradshaw when I arrived in New York City. A journalism degree was all I had, but an enormous self-esteem meant that I wanted to write a dishonest column about New York City. These types of jobs were common back in those days, so I started my career as an assistant to a gossip column for the New York Daily News. My salary was enough to afford my studio apartment in Manhattan’s West Village. It was half as big as Carrie’s, but without the walk-in wardrobe. 

Jo Piazza in 2005 in New York City.

Patrick McMullan | Patrick McMullan | Getty Images

The News even published a column with my name on it. My income was supplemented by freelance writing confessional essays in women’s magazines, which I found very Carrie-esque. This work paid well. Like Carrie, my career was based on writing. 

In 2013, Dan Wakeford and Jo Piazza were joined by Ashley Dillahunty and Brandi Glanville.

Rachel Murray | Getty Images Entertainment | Getty Images

The internet came along and took control. The internet changed everything, as it has in many other industries.

As media budgets declined, people turned their attention to social media. The word “content”, instead of “copy,” was replaced by “content”. I had to evolve with the fast-changing landscape, so I experimented with different mediums — books, websites. Even tried my hand at being an author. Instagram influencerIt was not clear if there were any nap dresses, but the experiment did fail spectacularly.

Five years ago I started my first podcast “Committed” based on a book I wrote. My bedroom was my recording studio, and I used every person I could to get the show on the air. But I found podcasting a skill that I was quite proficient at. Today, I am the executive producer and host of four shows at iHeart Radio. 

Piazza and Glynnis McNicol record an iheartradio podcast

Emily Marinoff

The good news? You can still pivot and remain relevant. Experts say that the Great Resignation can help you. leverageTo land your dream job, power shifts to employees. Recent research has shown that employees are more likely to be offered their dream jobs. Joblist reportAccording to the survey, 20% quit their job in order pursue new career opportunities.

However, it is not always easy.

Every week, I am approached by young girls asking for advice on how to get in the media. My career looks almost as glamorous as Carrie did 20 years ago. As my mentors, many of whom were women, I wish to be just as supportive to them. As it was for me in the 2000s, I would love to say “work hard and it will happen.” The truth is, I’m not always able to give a solid answer. I can only say “try to make TikTok viral,” which I do not know how to achieve. 

What I do is what I enjoy. Podcasting and creating essays and books are my passions. Being a storyteller is something I am so grateful for. However, I am also tired. Because I do six jobs, it feels like I’m doing six. No longer is a newspaper able to provide support for one individual, let alone a family. 

We are all now hustling more and faster than ever.

Jo Piazza is a podcast creator host of critically acclaimed series “Under the Influence,” “The Pod Club” and “Committed.” She is also the bestselling author of nine books that have been translated into more than 10 languages. Her latest novel, “We Are Not Like Them,” was released in October. Follow her on Twitter @JoPiazza.

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