ZoomAccording to an executive at the video communication company, the virus will not affect the workplace after it has passed. 

Hybrid work models are becoming more popular in organizations. This means that employees can work from their home or at the office every week.

According to Ricky Kapur of Zoom Asia Pacific, who spoke on Friday’s CNBC’s “Street Signs Asia,” “I believe there are three major shifts post-pandemic” that business are making and they are boosting our growth and relevancy,” he said.

First, companies are thinking about creating inclusive, collaborative and hybrid work environments for staff, he said.

Kapur said that employees are looking for flexible work hours and the freedom to work from anywhere, regardless of their location.

Second, businesses are reinventing the customer experience to meet consumer demands for more convenience.

“Whether it’s a retail experience, the ability to live feed into the store and speak with a live person — see a product, have a real conversation, and then make a purchase decision. “Consumers expect that companies will do the same,” he stated.

Kapur says the third major shift in digitally-native companies is their ability to build innovative platforms that allow them to offer services to new customers, particularly in education and health care.

The company’s technology has been used by millions to help them with their school, work and personal lives over the past 2 years. Growth slowed when people got back to school or work.

Zoom’s revenue rose by 35%The quarter that ended October 31 was down by 54% from the previous year. 

Kapur is optimistic, however. People will still seek flexibility when communicating in hybrid settings.

Zoom’s “mobile-friendly” business had grown from zero to two million customers in just two years, according to Henkel. This is one of the most rapidly-growing cloud services.

He stated that “the numbers show us that Zoom customers continue to invest and are continuing to invest after the pandemic.”