No Way Home’ provides hope for the 2022 box office
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Tom Holland is Spider-Man’s star in “Spider-Man: The Way Home.”
Sony
It was a positive boost to domestic box office with the opening weekend of Spider-Man: No Way Home.
The sand was not only a good choice, but it also made the experience more enjoyable. Sony–MarvelBox office sales record broken by collaboration after pandemic. second-highest debut in historyIt also guaranteed that the total movie ticket sales would exceed $4 billion for 2021.
Shawn Robbins is chief analyst for BoxOffice.com. He stated that “No Way Home” proves people will return to the cinemas if they are shown the right movie.”
The ticket sales of movie theatres has fluctuated greatly since their reopening. Although the domestic box office rebounded in 2020 from its historic lows, it has not reached the same level of consistency as before the pandemic.
Although franchise movies have long been popular, the greatest draw to cinemas during the pandemic was this type of content. Comscore data shows that Spider-Man’s $260million opening revenue is higher than any film released during the pandemic.
The three other Marvel Cinematic Universe titles released in 2021 — “Black Widow,” “Shang-Chi and the Legend of the Ten Rings” and “The Eternals” — all hold spots on the top six highest-grossing films of the year alongside Sony’s “Venom: Let There be Carnage” and Universal’s “F9.”
These big-budget films are reviving faith in the future, but concerns over Covid variations and poor ticket sales could slow down the recovery.
Shifting away from certain genres
Movies for older people like “House of Gucci”, “The Last Duel” or “West Side Story”, have struggled to draw large audiences since their reopening.
“Adult dramas. Comedies. Indie films. All of these films were struggling in the past and came to an abrupt halt due to the pandemic,” Jeff Bock, Senior Analyst at Exhibitor Relations. Looking at the 2022 release calendar you will see Hollywood moving away from certain genres in favor of tentpoles more than ever before.
Although these types of films often earn less than big tentpoles they remain vital to the box office. Together, these “mid-level” features contribute billions to the total annual haul, said Eric Handler, media and entertainment analyst at MKM Partners.
He stated that “the mid-level just appears to be gone right now”. We are already witnessing several films in the first quarter being pushed into the summer. This is definitely alarming studios. The big blockbusters will be a huge hit with audiences.
Some studios decided to offer their movies, including finished ones, to online streamers during the pandemic. NetflixAnd AmazonPrime Video to keep the movies out of the hands of the public. ParamountSony was paid a check from Amazon while they sold “Coming 2 America”, and “The Trial of the Chicago 7”, to Amazon. HBO MaxSeth Rogen’s “An American Pickle” and Hulu’s “Happiest Season” by Kristen Stewart.
Other people who expect a good payday at the boxoffice have continued to postpone release dates. Paramount’s Top Gun: Maverick, Universal’s Minions: The Rise of Gru all fall under this category.
Bock declared that streaming is going to continue being the biggest enemy of the box office. This boils down to the content and creators of this content. The streamers have been stealing A-list talent from the big screen with huge deals that involve major talent at a pace the industry hasn’t seen before.
Many movie theatres in the United States require that audiences wear masks even though local or state governments do not have such mandates. Quebec’s movie theaters were closed Monday in response to the pandemic. But it seems unlikely that the U.S. will follow suit.
Break from hybrid releases
There is still hope for the future box office. Robbins stated that Spider-Man brought people back to theaters where they had been absent since the beginning of the pandemic. This audience got to see the Covid safety protocol at large chains as well as new trailers of upcoming films. He suggested that these movie-goers may return to the theater for another installment in the near future.
In 2022, there will be fewer hybrid films from the major studios, and if at all, they won’t. This year, many movies did not perform well because they were available simultaneously on streaming platforms and in theatres. Although this was intended to make it possible for people not comfortable going to theaters to see major movies, it led to a number of problems. a massive spike in piracyBox office sales shrank by 5%
Handler stated, “Looking ahead to next year I believe the largest tent poles will be in great shape.” The tent poles of the second-tier category must be in good shape. The fact that the studios seem to lean towards theatrical exclusives will help provide some lift.
Disclosure: Comcast owns NBCUniversal, CNBC and other media companies. NBCUniversal distributes “F9” (House of Gucci)
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