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Here are the companies building the metaverse: Meta, Roblox, Epic

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Nike and Roblox have teamed up to create a virtual world named Niketown.

Source: Nike

A videogame company that only you and your children have ever heard of becomes public at a $38 billion valuationYou must pay close attention. 

If MicrosoftOn a quarterly earnings call the CEO of’s dropped the expression “metaverse economy” and you should pay more attention. 

If Mark ZuckerbergIf he says that he will spend $10 billion on a virtual reality internet to make it better, then you should pay close attention. He also mentioned that his company is a new name too: Meta.)

The year was the one in which we started to pay attention to metaverse. It went from being a speculative term in sci-fi decades ago, to becoming a popular concept. Futureists and tech investors are ecstatic about the possibility of science fiction turning into reality.

The metaverse was the latest big thing and some of the best people around came out in this year. The market was also created for many copycats and wannabes. executives, who clearly missed the trendThey are trying to capitalise on everything related to the metaverse. 

There are many companies that have legitimate potential in the metaverse amidst all the noise. These companies aren’t the most prominent Big Tech brands today.

Online gaming companies RobloxEpic Games and Epic Games are the top two. Both companies have created virtual worlds where thousands of people can socialize, interact, and participate in an online economy. Many participants make their living by selling their digital products.

The metaverse exists in many ways. However, it hasn’t grown beyond its core of teenagers and children who still play Fortnite and Roblox with the same passion as many of their elders. TwitterBinge eating Netflix.

At the moment, it’s not just about creating new technologies that make Zuckerberg’s vision possible. This is about making older generations see the value of the metaverse as an alternative to the ordinary internet.

Craig Donato (Roblox Chief Business Officer) stated that “I believe this shift toward the metaverse to be very generational.” He spoke over in an interview. Zoom. This stuff is intuitively accessed by kids who grew up with interactive gaming.

Donato explained that Roblox is a young platform. However, they have added features to make Roblox more appealing to the older generation. Donato also said that there are age-restricted sections of the metaverse which allow for content only for the adults. Roblox workers working remotely created a virtual copy of their headquarters in the app during the pandemic to hold meetings. They also included details such as whiteboards and conference rooms. Their meetings were even held in the app. 2020 holiday partyIn the metaverse

From the office to the concert venue

Verizon’s Fortnite Virtual Stadium.

Verizon

Meta felt the same way as Roblox and began to think about the future work in the metaverse. A virtual reality program allows you to have live meetings with animated avatars of friends and colleagues. It was the first official product in metaverse. Microsoft also offered a product similar to the one Microsoft called “Metaverse Meetings”. MeshIt integrates with the Teams chat app. 

Meta and Microsoft remain behind the smaller players in building a complete virtual world despite their combined market caps of more than $3 trillion. However, hardware is another story for Meta and Oculus’ virtual reality headsets. Zuckerberg’s $10 billion commitment to the metaverse is dependent on physical encapsulation.

Donato does not see futuristic hardware being the mainstay of a great metaverse experience. He stated that phones and computer screens create enough feeling of presence to be able to use them. Donato instead is trying to promote Roblox’s social side to encourage more people to take the plunge.

Donato, speaking about VR hardware said that “it’s definitely going to improve over time.” But I doubt that it’s getting the acceptance of the metaverse.” 

He mentioned new technologies to facilitate social interactions in metaverse. For example, spatial audio makes your headphones sound like someone speaking in their direction in virtual reality. Also software can mimic facial expressions and read them.

Today’s metaverse is similar to social media in 2000, or almost a decade prior to boomers signing up on Facebook. Meta’s most senior executives admit that it can take them up to fifteen years to realize their vision.

There are many companies working together on this right now, and no company holds a clear advantage.

Donato used the analogy to the beginnings of the internet when sites largely copied real services like the yellow page. From Zoom calls to your iPhone, the internet allowed for new innovation. The metaverse today is trying to duplicate a lot the things we do over the regular internet.

“I think we’re going to enter that phase, which is: what are things that I can do — social interactions that I could have — that just simply wouldn’t be possible in the real world,” Donato said.

WATCH: Julia Boorstin explores Facebook workrooms, Roblox and more

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