Multi-platinum/Diamond-certified recording star Abel Tesfaye, aka The Weeknd, and Billboard are releasing digital collectibles to celebrate his hit single “Blinding Lights” (XO/Republic) being named the new number one song on Billboard’s Greatest Songs of All Time Hot 100 Chart and the all-time number one song with 90 weeks on the Hot 100 Chart. The collection has been created in partnership with Autograph, the NFT platform co-founded by Tom Brady, OpenSea, the world’s largest NFT marketplace, and Billboard collaborator and founder of The Infinite, Karvin Cheung.

The 7-piece, animated collection is composed of four designs, including a single NFT featuring The Weeknd’s recent cover on Billboard Magazine, which first announced the news of his record-breaking achievement, and three digital trading cards creatively inspired by the iconic “Blinding Lights” music video. The digital trading cards will be released in three tiers of rarity, and each of the collection’s unique, culturally – significant collectibles is individually signed to allow fans the opportunity to own a defining moment in music history as never before, from one of today’s most influential artists.

The collection auction will open at 5PM ET on December 20, and will run until 1PM ET December 23, with bids being placed in ETH.

“Through this compilation, we are excited to offer music lovers a new and innovative format that allows for them to engage with our rankings further and deepen their connections to an important landmark in music history.”
Julian Holguin, Billboard’s President.

The Weeknd’s NFTs are a great way to capture the thrill of ‘Blinding Lights. Music fans as well as collectors will love these NFTs. They’ll be proud to have them for many years.”
The Weeknd continues to challenge the norms of art delivery within culture. Earlier this fall, he joined Autograph’s Board of Directors to help shape the future of the NFT space, and his new assortment of collectibles will launch Autograph’s highly anticipated music vertical. Autograph.io will have the collectibles available to fans. They can also be found in an exciting auction on OpenSea.

“The Weeknd joining our Board of Directors to launch our music vertical at such an historic cultural moment is a testament to our common vision of sharing culture’s most compelling stories and honoring its most significant moments through digital formats.”
Autograph’s co-founder, Dillon Rosenblatt is its CEO.

We are excited to harness his creativity and expert knowledge as we create a new age of digital collection together.

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