How a California Tech Company Went from Gaming to Life Saving -Breaking
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A California Tech Company Goes from Gaming to Life SavingThe story began with blood-soaked sand on a distant forward operating base in Kunar Province in Afghanistan. But, 2B3D Inc. founders didn’t know it.
Robert Bell was the Bell Medical Solutions sales executive, and also owned it. He generated large volumes of revenue while managing multi-million dollar accounts.
“I became involved in crypto soon after the crash of the stock market.”
Bell explained.
As an NFT investor, I was able to see the potential of NFTs. However, there wasn’t an easy way to showcase these digital artifacts. There was an easier way.
Bell created his NFT marketplace to promote NFTs in virtual places. Andrew Bjarnsen was a childhood friend who helped him develop NFT galleries.
Bjarnsen graduated from Laguna College of Art and Design with a master’s in fine arts in Art of Game Design. His University of Southern California team had developed an “electrifying VR rhythm game” called Super Nova, which was selected as a finalist for the 2018 IEEE GameSIG Showcase in 2018, according to LCAD. This game laid the groundwork for Bjarnsen’s gaming studio.
“We talked about my NFT marketplace and his videogame projects, and decided to combine them.”
Bell stated.
Bell and Bjarnsen created 2B3D Inc. in order to create a VR metaverse full of NFTs by combining their marketing, crypto, and game design skills. It doesn’t stop there. But they also desired to have an impact on the real world.
Bjarnsen, a combat medic in the U.S. Army’s Afghanistan deployment, had just returned.
“I recognized quickly that there was something different in my friend,”
Bell stated.
Bjarnsen experienced difficulty in recovering from a traumatic experience, as did many of the veterans who had returned to Afghanistan. Post-traumatic stress disorder is a condition that can last for months to years. The triggers bring back painful memories, accompanied with intense emotional and physical reactions. You may also experience nightmares and unwanted trauma memories. Avoidance of circumstances that can trigger memories.
Suicide is more likely in those who are veterans who have been through combat, or who feel alone. Twenty percent to 30 percent are also positive for PTSD. Many other cases go undiagnosed.
Bell thought immediately of his friend.
My ‘aha’ moment came when I saw the 580 suicides of veterans last year.
Bell stated.
When I actually did the math and wrote down that number, something happened in my life. Not only was I not interested in making something fun and cool but also something that helped heal people. “I knew that it had to be done quickly.”
2B3D’s flagship project is a gamified VR mental health solution called VRx, for veterans who have PTSD.
The scientific evidence backing VR therapy (or the use VR technology to treat psychological disorders or for therapeutic purposes) is more than 25 years. VR therapy could be a popular choice for current warfighters, according to the Office of Naval Research. The U.S. Department of Veterans Affairs states that video games are a great way to help vets recover from trauma.
The Office of Naval Research conducted an open clinical trial of VR therapy for veterans suffering from PTSD. It showed a decrease in stress levels of between 56 and 90 percent. After receiving VR therapy, 46 percent of vets were no longer positive for PTSD.
“I receive phone calls from strangers looking for the solution.”
Bell explained.
“I stopped falling asleep as soon as I saw that each day we were closer to our goal had the potential to save hundreds more lives. We had to accomplish this, I was certain.”
Veteran with PTSD may be able to access VRx via VR headsets. VRx is preloaded with Neurocognitive Mini-Games. These mini-games are based on data points derived from research by neuroscientists.
2B3D also partnered up with Forge Forward Project, a veteran-owned nonprofit to study VRx. This peer-reviewed study will use the best imaging and testing protocols worldwide. Six cognitive tests can be performed within MRI machines to allow neuroscientists to determine the effect of their VR games on neurovascular correlation, the process that connects neurons with blood flow. By processing more than 7000 near real-time images of the brain and comparing them to a healthy control database, Forge Forward Project aims to show how, exactly, VRx’s neurocognitive mini-games jumpstart the healing process in the brain.
VRx is also available for veterans to connect in virtual safety with mental health therapists and crisis management managers from around the globe.
2B3D, the pioneer tech company in virtual reality technology for veterans’ healing and peace is unique. VRx is in development. Alpha tests will begin early 2022. They’re currently searching for major investors to support this endeavor.
“I’m sure we can do better,”
Bell added.
We now have the expertise and research to really make a difference. We must end the suicide of veterans. We should.
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