Apple ditched Intel, and it paid off
Apple CEO Tim Cook gives the keynote speech at the 2020 Apple Worldwide Developments Conference (WWDC), held at Steve Jobs Theater, Cupertino.
Brooks Kraft/Apple Inc/Handout via Reuters
AppleThe decision of the ditcher IntelThis year’s payment was made.
Apple was able to completely reinvent the Mac with this pivot. The Mac had been slipping away due to its ageing design and repeated annual updates. Apple, which was divorced from Intel, has released far more innovative computers. These, along with an ongoing pandemic forcing people to work at home and learning from it, have made Apple’s Mac business explode.
But it wasn’t always easy. It was not always a given. Apple announced its move away from IntelIt was reasonable to wonder if Apple can power both laptops or desktop computers in 2020. Apple had used its own chips to make iPhones and iPads, but has been making Intel-powered computers since 1995. There was no way to know how its macOS desktop software would interact with Intel-based apps, nor whether the processors offered any benefits to consumers or could handle more demanding tasks than those that were used to power MacBooks.
Those fears were quickly quelled.
It was introduced in 2020 with the MacBook Air. The chip was faster than Intel’s and had a longer battery life. It also allowed for a fanless design that helped Apple’s MacBook Air to be quieter. This was a quick success.
CEO Tim Cook claimed that Apple’s M1 chip was responsible for 70.1% of the quarter’s Mac revenue growth, reaching $9.1billion in April 2021.
Apple unveils a new iMac.
Source: Apple Inc.
In fiscal Q3, Mac revenue increased 16% year-over-year. The company launched the all new iMac that quarter. It featured a thin, super-thin, metal body that looks similar to a flat screen on a stand. The iMac is slimmer than previous Intel models, and offers other advantages, such as a better webcam, superior speakers, and sharper displays than its predecessors. Apple added excitement to the launch by offering a variety of colors for the iMac. This was not possible since 1999, when it launched the iMac.
Fiscal Q4 saw Mac revenue decline by 1.6%. This was because Apple (like all manufacturers) experienced a slowerdown after the initial surge of sales that followed the outbreak of the pandemic. Revenue from Apple’s most recent computer was excluded from fiscal Q4 sales.
Apple MacBook Pro
Apple’s new 14-inch MacBook Pro launched in October. This proved Apple’s processors were capable of meeting the highest demands.
Apple’s M1 Pro processors and M1 Max processors are used to power the new MacBook. They can handle more intensive tasks like video editing several high resolution video files simultaneously. This laptop has the brightest, sharpest and most smooth screen of any Apple laptop. It’s also more responsive than previous Intel models. More importantly, laptops have long battery life due to the improved power efficiency of Apple’s CPUs. This laptop is the top-of-the-line. It comes with a lot of ports, which allow you to attach accessories such as additional displays, storage or high speed, and it also has a large number of ports.
Apple’s January fiscal Q2 earnings will provide an indicator of the sales performance of its latest computers.
It’s evident that Apple has been able to accelerate its chip development thanks to Intel. This is similar to the progress Apple has made with iPhones and iPads. The latter has not yet been matched by other tablets on the market. It’s no longer beholden to delays that plagued IntelThe laggards began to show in AMDIts new 7nm chips. Apple is in complete control of its “stack,” so it can create new hardware together and not let the chips of other companies dictate its computer’s capabilities.
Consider, for instance, M1’s ability to increase the quality of its webcams, even though the image sensor is the same as the one used by previous Intel models. The hardware and the software have other advantages.
Apple’s macOS Monterey software allows computers that run on M1 to share one keyboard, mouse, and screen with iPads. It will also allow you to use multiple devices simultaneously. Other features of M1 Macs include voice dictation on the device, Siri text-to speech, enhanced Maps, and Portrait mode in FaceTime that blurs background. M1 Macs can run some of the same apps as your iPhone or iPad, even though the selection of available apps is limited.
The trend is expected to continue into next year. There are reports that we may see a second new MacBook Air in 2020, along with updates to Mac Pro and iMac Pro. M1 could also be found in completely new product categories.
This chip may be used by Apple in its augmented reality headset because it is capable of managing power. This is a top report Apple analyst Ming-Chi Kuo in NovemberHe said that Apple’s AR glasses will rival its Macs in power and will debut at the end 2022. Kuo claimed that this will make the headset stand apart from the others, as the headset can run intense graphics tasks without needing to be connected to either a smartphone or a computer.