We have to wonder: Why are NFTs so popular. Ironically, a few year ago during the ICO mania that erupted in the late 2017 and early 2018, everyone cursed digital cat (and NFTs), blaming it for clogging. It was only the expected response that confirmed it.

A movement was created by cryptokitties. However, it wasn’t until 2020, at the height of the COVID-19 pandemic, that NFTs began selling for hundreds of thousands of dollars, perhaps tracking the value of cryptocurrencies, that many people started paying attention—most with regret.

I understand the feeling of regret at missing out. Crypto Punks as well as Bored Apes can be found in prime NFTs that sell for thousands to even millions. Larva Labs released Crypto Punks to all willing users in 2017.

The sum total value of these 10k self-generated punks is now more than $1 billion. NFTs were able to make their mark in the spotlight when Beeple sold his collection of 10k auto-generated punks for $69million. Problem is that things can be even more difficult for end-users.

NFT Marketplaces Existing Problems

Ethereum is the dominant smart contracting platform. The fees for minting NFTs are high. According to studies, NFT enthusiasts have experienced a drastically reduced user experience because of the excessively high fees. Moreover, the existing interfaces (that is, the marketplaces) are not responsive to the demands of the majority.

They may seem simple for traders but it can be difficult for non-tech-savvy users who don’t know much about cryptocurrencies or NFTs. OpenSea has a bad marketing channel.

For example, all potential buyers interested in NFTs who were directed to NFT markets by social media are required to create accounts and keep cryptocurrencies. The need for creating an account and holding supportive cryptocurrencies like ETH—not fiat, which they are used to, prevents them from acquiring assets, a problem that’s slowing down adoption.

Centralized marketplaces, too, are susceptible. There have been code changes and patches on OpenSea to plug a vulnerability that exposed user assets to unauthorized third parties—hackers.

These platforms charge high commission fees, which further deprives participants of their rights to participate. This is a bad development. This is exactly what the crypto community should not be surprised to see that adoption is increasing.

Artrade, a Solana-based NFT provider is driving interest to the masses

Google Trends data shows that in late December 2021 NFT searches outranked crypto. This is a sign of a change in focus and interest towards NFTs. This means that existing solutions must be prepared to capitalize on the interest and build solutions that meet the NFTs needs of the majority.

Artrade is available for mass deployment and launched on an interoperable cryptocurrency blockchain. This platform can be used as both a social media hub similar to Instagram or Tiktok and as a marketplace for NFTs. Users can easily acquire NFTs and transfer them using Solana’s combination of popular social media platforms. You can now follow your favorite creators and like, comment, or even like their works on Solana, much like you would do on other social media sites. The best part is that users can purchase their NFT items using fiat or crypto. This eliminates the central barrier to entry and helps create an ecosystem.

The Artrade platform can be used on both desktop and mobile, as it is aware of the fact that some NFTs may not have crypto knowledge at the moment they interact with them. The project’s graphic designer also built the social media portal and NFT marketplace with simplicity in mind, catering for all grades of users.

Artrade, in keeping with their mission to be carbon neutral and ecologically sustainable, will share a portion their revenues with Climate Partner, an environmental organization. In this way, they hope to offset any carbon emission from each NFT that is minted. This will help save the environment. Meanwhile, the artist can choose to also donate a part or all of their proceeds to the Binance Charity Wallet, syncing with Artrade’s overall objective.

Recently, the Artrade platform released ATR token. You can vote on proposed proposals, buy NFTs at an subsidized rate and earn a part of your rewards.

Conclusion

With interesting innovation geared towards better serving the user, blockchain and NFTs can be dynamic. The Artrade platform is presenting a solution for the masses, fast-tracking the adoption of NFTs via a tested portal that’s easy to use, secure, and cheap deployed on Solana.

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