Sam Boughedda

Investing.com — Shares of American restaurant chain Chipotle Mexican Grill Inc (NYSE:) dropped Monday after the announcement that the company will be launching plant-based, chorizo only for a short time.

Chipotle shares have fallen 3.5% to $1,687

James Rutherford from Stephens was enthusiastic about the announcement. He told investors in a research note that it laps the company’s previous cilantro-lime cauliflower rice offer and that the chorizo product received promising reviews in August in Denver and Indianapolis.

Rutherford said it was a “notable innovation that will continue driving traffic and checking.”

Nicole Miller Regan, a Piper Sandler analyst, said that Chipotle was one of her top picks for restaurants, despite the fact that it is likely to face many challenges in the future.

CMG shares represent the best large-capital growth option in the restaurant sector. In a note to investors, Regan explained that while new units openings are likely to be the most important factor in restaurant growth, other factors such as price and marketing (digital inclusive) can also act as catalysts.