One of the most popular markets for crypto is the nonfungible tokens (or NFTs). Cointelegraph Research recently reported that NFT sales have increased by 45% in the last year. We aim for $17.7 Billion in record salesBy 2021.

This could be true, given that a lot of major brands are now launching NFTs. According to recent research from Bain & Company and the online luxury fashion platform Farfetch (NYSE:), digital interactions with consumers are becoming increasingly important for brands. The report specifically states that “digital interaction with peers is on the rise when choosing to purchase a product.” As such, nonfungible tokens tied directly to brands and their consumers are now more important than ever before.