Although the cryptocurrency space seems to have moved past the endorsements that minor stars gave token projects in the 2018 initial coin offerings boom, it is now gaining acceptance and popularity. Professional sports players, Hollywood elites, and politicians are backing large companies involved with digital assets.

Kim Kardashian shared an Instagram Story in June 2021 that promoted EthereumMax (EMAX).She has more than 200 millions followers. The token, which was used as payment for online ticket purchases for some pay-per-view events, gained 116,000% in just one week following the celebrity’s activity before falling more than 99% and leaving many investors in the red.