Chrysler, once-prominent brand, announced Wednesday that it will reinvent itself by becoming an all-electric car manufacturer in 2028.

The new Chrysler Airflow crossover concept was revealed online at the CES consumer tech show in Las Vegas. Chrysler CEO Christine Feuell said that this tech-savvy car was “a nod” to the vehicle they intend to launch in 2025.

The unnamed crossover production vehicle will be one of at least two to three all-electric cars, which includes a minivan. It is expected that it will become the flagship model in the company’s lineup by 2028. Stellantis will have Chrysler at its forefront $35.5 billion electric vehicle plansFeuell suggested that.

She stated that when we wanted to revitalize and redefine Chrysler, it was important to ensure we created differentiation in the Stellantis portfolio. “We will be adding one new product per year once we launch our first new product … and expanding that lineup between then and 2028.”

StellantisIt was created in January from the combination of Fiat Chrysler, an Italian-American carmaker, and PSA France. It has 14 brands, including Chrysler, Jeep, Fiat and Peugeot – all of which have historical significance in their respective countries.

Stellantis plans to make Chrysler an electric vehicle brand in America are part of a renewed effort to revive the almost century-old automaker. namesake parent companyIn 2009, the bankrupt.

Since discontinuing the midsize sedan in 2016, it has offered only a large sedan and a minivan. It has also missed out on recent growth in crossovers, SUVs, pickups, and other vehicles. Apart from a hybrid plug-in electric Pacifica minivan, it has not been quick to embrace EVs.

Feuell stated that the new plan for transformation focuses not only on EVs but also on advanced design, user customization and new technologies. These are areas automakers have been focusing on in order to draw tech-savvy buyers.

“[Technology]Feuell stated that consumers want seamless connectivity to integrate their digital lives with mobile devices. This is the idea behind “making it easy and intuitive to personalize each space in the vehicle, whether you’re a driver or passenger.”

Large screens are featured in the Chrysler Airflow Concept. They span almost from door to door. This is also the first car to be used in this way. Stellantis’ new “STLA Brain” software suiteas well as “STLA SmartCockpit.”

The vehicle’s characteristics, including the large screen, are similar to Stellantis latest products like the Jeep Grand Wagoneer SUV.

Chrysler has redesigned the exterior of its crossover, with a modified “Chrysler Wing’ logo incorporated into a car grille and an LED light-blade. A LED taillight extends the entire width of the vehicle.

Feuell stated that the design theme, with its simplicity and dynamic stance, is a nod towards the direction we hope to take Chrysler and to really harmonize this theme throughout the portfolio.

Chrysler claims that the Airflow as well as its successor, the production vehicle, will deliver between 350 and 400 miles per single charge.

Although the company did not comment on pricing of its Airflow-based vehicle for 2025, Feuell stated that a “sweet spot” for electric vehicles overall was between $35,000 to $60,000.