By Ben Klayman

(Reuters). – The North American chief executive for Stellantis Chrysler said Wednesday that it will shift to an electric lineup of vehicles by 2028.

Chris Feuell of Chrysler stated that they will present the Airflow concept car at the Consumer Electronics Show, Las Vegas. It offers a look into Chrysler’s design strategy as it seeks to rebuild itself and improve sales. As it transitions away from its current lineup of gasoline-powered engines, the plan is to introduce an EV and expand on that.

Feuell explained that Chrysler’s portfolio is being transformed between 2025-2028 and the future.

In the middle of the 1930s, Chrysler used Airflow to name a sleek and streamlined sedan.

Stellantis stated last July that it would invest over 30 billion euros (or 33.87 billion dollars) in electrifying its vehicles. Stellantis plans to make Alfa Romeo all-electric by 2027.

In January 2021, the company was created from the mergers of Fiat Chrysler in Italy and PSA France.

It had previously claimed that 14 of its brands including Chrysler would have fully-electrified vehicles.

Automaker says its EVs will use four platforms, and can drive 500 to 800km (300 to 500 mi) with a single recharge. Feuell stated that most new Chrysler cars will use the large EV platform.

Carlos Tavares, CEO of Stellantis, stated last May that each brand would be funded over the course of 10 years in order to show their worth.

Feuell joined Chrysler last September. He declined to give details about how much the brand would receive but stated that the range will include more than the Pacifica minivan and 300 sedan.

In the United States Chrysler sold more than 115,000 Chrysler vehicles in 2005, mainly the 300 and Pacifica. It was a vast improvement on the nearly 650,000 cars sold last year, which included the Crossfire sportscar, PT Cruiser small car, and the Sebring car.

AutoForecast Solutions research has shown that Chrysler will cease production of its 300 sedan by December 2023. Instead, it will begin production at Belvidere’s Illinois plant of a utility called the Airflow. Chrysler hasn’t confirmed these plans.

Feuell stated that the new models will be redesigned to enhance the customer experience. This includes redesigning the seating and integrating technology such as software updates over-the air and artificial intelligence-based apps like voice assistant, navigation and payment services. The key component will be customization.

She said that Chrysler wasn’t a brand that had been heavily invested over the past 10 years. The brand’s revitalization is not only about products, it’s also about customers experience.

($1 = 0.8857 euro)