Although crypto has moved on from the celebrity endorsements given to token projects by minor celebs during the initial coin offering boom in 2018, its popularity has grown and now includes professional athletes, Hollywood elites and politicians supporting major companies that deal with digital assets.

Kim Kardashian shared an Instagram Story in June 2021 that promoted EthereumMax (EMAX).Her followers exceed 200 million. The token, which was used as payment for online ticket purchases for some pay-per-view events, gained 116,000% in just one week following the celebrity’s activity before falling more than 99% and leaving many investors in the red.