The United Kingdom’s Advertising Standards Authority, or ASA, has approved an official ban on two mobile application advertisements from popular trading platform Crypto.com that promoted the ease of purchasing cryptocurrencies, such as , as well as earning yield rewards on digital assets.

For their stringent legislation regarding potential implications of a cryptocurrency advertisement, the ASA gained notoriety within industry. They flagged the marketing material as in breach of a few financial watchdog rules including: not effectively stating risk potential, abuse consumers’ ignorance of markets, and not specifying limitations to purchasing crypto with credit card.