Many Chinese car manufacturers are now looking to the U.S. chip company for their electric cars NvidiaAs they increase competition, to fuel their semi-autonomous driving system. TeslaThe largest automotive market in the world.

Chinese start-ups Xpeng NioThey are now using the Nvidia drive Orin chip for their new cars. BaiduJidu launched an auto-unit last year. This company announced that it will use the Nvidia chip in their upcoming car. Polestar is a Chinese brand. Geely.

Nvidia’s chipset, along with the accompanying software platform promises fully autonomous driving.

Bevin Jacob, partner in Shanghai-based investment firm Automobility, stated that “there is nothing to match Nvidia’s offer for a Chinese electric vehicle company or global EV company.”

These Chinese carmakers have yet to produce fully autonomous vehicles. However, their focus is on the so-called “automatic” vehicles. advanced driver-assistance system, or ADAS. These systems allow cars to perform certain functions semi-autonomously like lane switching. For example, Tesla’s ADAS system is called Autopilot while Xpeng’s system is Xpilot.

ADAS — along with other features like fast charging and range — are “key differentiators” in the high-end electric vehicle space, according to Aakash Arora, managing director and partner at Boston Consulting Group.

Arora explained that EVs compete today in the price segment where ADAS can be critical for customer expectation. “Early users of EVs tend to also be early technology adopters, and they value more technology features.”