Fashion labels are one of the first to get on Web 3.0, and start selling limited-edition digital products or NFTs.

Gucci has teamed up with global entertainment brand SUPERPLASTIC to create SUPERGUCCI – three-part series of unique NFTs. The top-notch collection is co-created by Gucci’s head designer Alessandro Michele and contemporary artists Janky & Guggimon.

SUPERPLASTIC is the world’s top creator of animated celebrities, designer toys, and apparel. On behalf of renowned celebrities, such as J Balvin, Rico Nasty and Steve Aoki (J Balvin), Addfuel and McBess respectively, SUPERPLASTIC has also partnered with Gorillaz.

The NFTs combine classic Gucci patterns with SUPERPLASTIC’s bold characteristics. Every buyer will also receive an 8-inch tall white ceramic SUPERGUCCI SuperJanky sculpture, hand-made by Gucci’s ceramists in Italy.

SUPERGUCCI will launch on the 1st February.

At @superplastic, #SUPERGUCCI created the 10 first #SUPERGUCCI NFTS that transcend time and space. These are visionary paths of experimentation in to the metaverse. Discover more about the drop https://t.co/zifYOyUOsa #AlessandroMichele #GucciVault pic.twitter.com/SHhMPkPraz

— gucci (@gucci) January 18, 2022

Flipside

• SUPERPLASTIC The release of an exceptional HEADTRIPZNFT Collection in the Next Few Days
• Gucci blends past, present, and future with its timeless designs, while being a part the Web 3.0 community.