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Adidas Originals and Prada Collaborate to Deliver Exclusive NFT Project Into the Metaverse -Breaking

by Mike Robinson

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Adidas Originals and Prada Team Up to Launch a Special NFT Project into the Metaverse

Prada and adidas (OTC) are two world-famous brands that have revolutionized the digital realm by creating stunning NFT collections. The collaborative digital art project is part of the ‘adidas for Prada Re-Nylon‘ collection; “blending Prada’s expert craftsmanship with [adidas’] lineage of sportswear innovation.”

NFT Drop is inspired by Re-Nylon’s physical collection. It brings design, fashion and crypto together in the metaverse. NFT projects are user-generated, creator owned art that is inspired by these fashion giants. Zach Lieberman, digital artist, created the 3000 community-sourced art pieces as tiles for a single patchwork.

“As an interactive, dynamic platform, the project enables the community to contribute to a large scale artwork through play and discover the transformative benefits of web3, co-creation, digital ownership and NFTs,”
the project’s description says.

On the 24th January, the whitelist is open and all users are encouraged to contribute creatively by sending in a photo using Lieberman’s filters.

Once the whitelist closes, 3,000 contributors will be randomly selected, though 1,000 spots are reserved for adidas ‘Into the Metaverse’ NFT holders. A further 500 spots are for those who tried but failed to mint ‘Into the Metaverse’ NFTs during the public sale.

From January 26th – 27th, selected users will be able to mint their photograph contributions as NFTs at no cost. Lieberman’s mosaic will be minted as a single, final NFT and will auction on SuperRare from January 28th – 31st.

The Flipside

  • As written in the project’s description, all earnings from NFT sales will be donated to charity and allocated to the featured artist and community creators.

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