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Forget apes and penguins — Let’s talk diapers, hardware and museums -Breaking

January 22, 2022January 22, 2022 by Mike Robinson

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NFTs: Forget apes and penguins — Let’s talk diapers, hardware and museums

Bored Apes or Pudgy Penguins dominate headlines. But the possibility of decentralized finance (DeFi), and play-to-earn gamingIt is exciting and unmistakable, but the potential of marketing nonfungible tokens (“NFTs”) deserves equal attention. This boils down into this: NFTs allow virtually anyone to be gamified in order to generate desired marketing outcomes.

Gamification — defined by Gabe Zichermann, author of Gamification revolution, as a “process of using game thinking and game dynamics to engage audiences and solve problems” — is not new to sales and marketing. The new methods that you can use to motivate customers and prospects is what’s unique. These are amazing. Five examples of NFTs used by marketers are shown below to show the point.

Rich FeldmanFinario is a SaaS company that provides enterprise capital planning SaaS. He currently heads marketing. Before that, he served as chief marketing officer for PrimaHealth Credit. Prior to that, he was an owner/partner in Doner CX and the chief strategy officer at Doner CX. He managed Doner CX’s CRM, analytics and digital media. Rich has lectured on strategy at the New York University Master’s Program in marketing, at Syracuse University and is an adjunct professor at Western Connecticut University — where he is an advisery board member of the Ancell School of Business. The book is also written by Rich. Deconstructing Creative Strategy.