Dick Costolo, the former CEO of Twitter, was once advised by Jeff Bezos that good leaders trust their gut. Costolo now says that Twitter’s new CEO needs to take the same advice.

Soon after Costolo was appointed Twitter CEO in 2010, Costolo’s team met up with Amazon founder, and billionaire investor to discuss strategies. took a stakeTwo years prior, in the same company. Bezos advised him in the meeting not to manage Twitter like “the previous person or person that did it before”. 

Costolo told Kara Swisher (host of “Sway”, a podcast hosted by New York Times Opinion) that Costolo looked at the group and stated, “The fact everybody should remember is that there are many paths to success.” “‘Trying read management books or biographies, and running a business that way is going just to create misery for yourself and all those around you.

In other words, Bezos’ advice wasn’t a knock on Costolo’s predecessor, former Twitter CEO Evan Williams — it was his way of telling Costolo to lead the social media platform on his own terms.

Costolo stated that Bezos described how his business approach was different from Apple’s Steve Jobs who chose the projects he took part in. Bezos on the other hand said that he liked to be able to do all things and that his team often “had to speak”. [him]”Out” of Ideas 

This anecdote was intended to be passed on as advice to Twitter’s CEO. Parag AgrawalIn November, Jack Dorsey’s founder took over the reigns. Costolo indicated that Agrawal would be perfectly fine if he followed Bezos’ advice to “be himself” and “do things his way.”

Bezos learned his advice from personal experience. He is now one of the most successful people in the world. peopleHe does things his way. To launch Amazon in 1994, he quit his job as an investment banker to start a virtual bookstore. The market capitalization of the online giant is now hovering around $2.5 trillion. $1.49 trillion.

The Amazon founder maintains he’s reached success by taking risks on new ventures — like Launching Amazon Prime, creating the Kindle, and purchasing Whole Foods.

If you have a great business idea, there is probably no need to take any risks.[and]Bezos spoke at Amazon’s reMars conference, 2019. You have to be willing to try things that don’t work and to admit that you might lose your money.

Although many of Bezos’s risks resulted successfully, others were met with failure.

2014Amazon received a $170million charge from Amazon for unsold Fire Phones. It also closed There are 87 pop up stores shut downIn 2019, Amazon will offer a delivery service to restaurants. Amazon recently launched a restaurant delivery service in 2019. suedNew York State, February 20, 2021. For “flagrant disregard of health and safety requirements”, in its warehouses during Covid-19.

Bezos sees risk as the price for admitting to success. “We need big failures if we’re going to move the needle — billion-dollar scale failures,” Bezos said at re:Mars. “And if they’re not, then we aren’t swinging hard enough.”

CNBC Make It reached out to Bezos but the company did not immediately reply.

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