UFC®, the world’s premier mixed martial arts organization, and Dapper Labs, makers of NBA Top Shot and NFL ALL DAY, today announced the official launch of their highly anticipated NFT collectible product, UFC Strikes.All-new Collectible Experience, Available to Fans Starting at Sunday 23 January, 2 pm ET/11 am PTMMA fans will have the chance to see the greatest, most talked about fights in UFC history for the first-time.

UFC Strike, which will launch as an open drop with 200,000 packs total, will begin its first round by launching first. 100,000 “Fully Loaded” packs, consisting of three NFT Moments capturing incredible finishes and amazing displays of striking and grappling from UFC fighters like Francis Ngannou, Amanda Nunes, Kamaru Usman, Rose Namajunas, Derrick Lewis, Justin Gaethje and more. These NFT Moments will include the best action shots from multiple camera angles, announcer commentary and crowd response from actual fights – a Dapper Labs first – to further bring the experience to life. Every video and audio is rich with robust audio. UFC Strike Moment NFT is a way to remember, commemorate and celebrate one instance in UFC history.

“Dapper Labs, an innovator in the field of this technology, has created an industry that was not possible just a few short years ago.”
Tracey Bleczinski, Senior Vice President for Global Consumer Products at UFC, stated the following:

Dapper Labs was chosen by UFC as the first NFT partner because of their vision. These digital collectibles will enrich UFC’s experience and we are thrilled that they have finally been made available to us.
Fans can access the first open drop by visiting ufcstrike.com. There they’ll be able join the line to purchase a pack while supplies last. $50.00 USD. As UFC StrikeAs the UFC events calendar continues to change, additional drop will be added. The experience will include new features such as a peer to peer marketplace that allows fans to buy and sell Moments.

Following the initial drop on January 23, a second round of “Fully Loaded” UFC StrikePrices for packs starting at $50.00 USDAll fans will be able to purchase tickets (while supplies last), starting at Tuesday, January 31, at 2 pm ET/11 am PT

Dapper Labs helped accelerate the Web3 transition by creating new apps and platforms which provide amazing user experiences to millions of users. UFC is one of the most popular sports worldwide, with over 625 million fans. This partnership will allow UFC to bring even more people to experience the benefits of decentralization. It also provides a unique opportunity for UFC die-hards to own and collect the moment that are important to them.
Caty Tedman (Head of Partnerships, Dapper Labs)

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