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Apple Tops China for First Time in Six Years After Huawei Fades -Breaking

by Mike Robinson

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© Reuters Apple Tops China for First Time in Six Years After Huawei Fades

(Bloomberg) — Apple Inc (NASDAQ:). was China’s top-selling smartphone brand in 2021’s final quarter, industry research showed, taking top spot in the world’s largest mobile market for the first time since 2015.

Counterpoint Research released a Wednesday report stating that Apple’s iPhone 13 outsold Chinese counterparts Vivo, Oppo and Vivo after Huawei Technologies Co. dropped down the rankings. Apple’s sales in the country surged 32% even while the overall domestic market shrank 9%, hurt by chip shortages and an economic slowdown that have constrained both production and consumer demand.

The shuffle marks a shift in market dynamics after U.S. curbs on technology exports crippled Huawei’s smartphone business, briefly the world’s largest. The Chinese networking giant was forced to spin off mobile arm Honor in 2020, which ranked fifth in the quarter after Xiaomi (OTC:) Corp. Apple’s Chinese market share hit a record 23% in the final three months of 2021, Counterpoint estimated.

“Apple’s stellar performance was driven by a mix of its pricing strategy and gain from Huawei’s premium base,” research analyst Mengmeng Zhang said in the report, which estimates sales of phones to end-users rather than shipments.

Smartphone demand could remain low globally due to inflationary pressures and slowing replacement cycles. A persistent shortage of chips may also reduce production. Apple is reported to have informed its suppliers about the decline in demand for iPhone 13. This indicates that consumers aren’t trying to find the difficult-to-find product.

©2022 Bloomberg L.P.

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