Blue United (Blue), a new community that combines the worlds healthcare and blockchain technology, is creating smart contracts to incentivize and authenticate healthy decisions of its members. Blue was founded in 2018 as a collaboration between blockchain techlogists and health professionals. It aims to revolutionize medical delivery worldwide by changing the cost-benefit ratio between healthcare and healthy living.

By activating the Proof of Action algorithm Blue members get rewarded for participating in healthy activities, and sharing biometric data that results from those activities. From taking a 5-minute walk, to refilling a prescription, to getting a good night’s sleep, Blue members are rewarded for making healthy choices. This digital reward is in the form BLUE. It is a means of exchanging information that is unique to the Blue Ecosystem. Members’ subscription costs can be offset, or even completely paid for, through their BLUE rewards, making healthy living the only prerequisite for excellent healthcare. The Blue Ecosystem is always secure, always encrypted, always anonymous, and always rewarded—thanks to blockchain technology.

Blue will partner with existing companies in the health and wellbeing industry by integrating them into its Blue Ecosystem. This integration will give them an innovative incentive tool for healthy living. Blue launched its first phase at the beginning of last year, launching a prescription discount card and telehealth service. Blue intends to incorporate mental and physical fitness solutions into its 2022 plan, in order to build a truly holistic health platform.

Blue imagines a world that empowers everyone to exercise greater control over their health. A world where people won’t look for institutions to keep them healthy and strong, but will only look inside themselves. Thanks to blockchain technology and the mission to transform healthcare, this world is now possible.

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