World Business Chicago, the city’s economic development agency, today announces the rollout of a bookish new marketing campaign centered around the term “pro-Chicago” to highlight key economic achievements in 2021, including record-breaking VC investments, the expansion and growth of local and international companies, and economic development-related awards and accolades.

This ad will run online, on social media, and on digital billboards in three cities expressways starting today until February 22.

“Anyone who knows about me will know that my most favorite KPIs are pro-Chicago actions.”
says Michael Fassnacht, President & CEO, World Business Chicago and Chief Marketing Officer, City of Chicago.

The World Business Chicago Research Center tracks all activity during the year. These data help us to position Chicago on both the American and international stage. This ad campaign for pro-Chicago is meant to bring attention to how many Chicago companies choose Chicago to grow their businesses. Chicagoans as well as the Chicago business community should see the positives and realize we have the wind at their back going into 2022.
Aggressive marketing and branding of the city is a cornerstone of the mayor’s COVID-19 Recovery Task Force work, with a dedicated push by World Business Chicago to emphasize Chicago’s leading role on the global economic stage. Chicago, long known for being the Midwest’s industrial and financial capital, is now being introduced to the rest of the world as an economic diversified hub that offers tech, logistics, food innovation and finance.

The city is home to both established and newly emerging industries. This city has been in turmoil for two years. We are now ready to take advantage of this unique opportunity and make it even more successful by creating an economic model that encourages inclusive growth.
said Samir Mayekar, Deputy Mayor, Economic & Neighborhood Development, City of Chicago.

World Business Chicago gives us data every week, each month and every year. This allows us forecast opportunities and helps us better serve our business and corporate community.
World Business Chicago invites you to follow it on LinkedIn (NYSE:) and Twitter (NYSE 🙂 for future and upcoming announcements and news.

Chicago is a global financial hub that has been around for a long time, as well as a place where innovation and tech have taken root. CoinFlip’s success was a clear decision by my co-founders. We’ve witnessed Chicago grow to be a major player in cryptocurrency and blockchain advances over the last few years. It’s an honor for us to have played a key role. It is a blessing that elected officials support and promote cryptocurrency. Mayor Lightfoot and other leaders have repeatedly demonstrated their support for Chicago as a place where cryptocurrency companies can thrive. This is why we are committed to growing our Chicago-based business as well as investing in programs that help the local community.
– Ben Weiss, CEO and Co-Founder of CoinFlip.

On Wednesday, February 9, World Business Chicago will publish a “2021 Year-in-Review” report, an original study of key economic drivers in 2021 by the WBC Research Center. Links to the report and a companion infographic campaign will publish on World Business Chicago’s LinkedIn and Twitter.

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