Natural Abundance is a New Zealand-based tech startup that produces plant-based food technology. It launches the first NFT-based non-fungible packaging. This unique set includes 200 collector packets, which are distributed only in Countdown shops throughout New Zealand. Holders of these physical packets will get free airdrop of digital NFT art minted on the blockchain – Art on Opensea

Blueberry Plant Cakes collectible packaging will be made available starting at Waitangi Sunday (6 February 2022) across unidentified Countdown shops in New Zealand.

NFT’s are the latest worldwide phenomenon and are gaining more and more attention. NFT is an unalterable digital token that represents data on a digital ledger. The NFT can be used as a way to easily reproduce items like photos, video, or audio. It also uses blockchain technology to create a public and verified proof of ownership.

NFTs are available in digital space. However, Natural Abundance, a New Zealand-owned start up has announced they will launch their first digital NFT-based packaging. This is by combing the best of both digital and physical. Natural Abundance recently was acquired by MILK 2.0, an tech-focused plant-based milk manufacturer.

Kristina Ivanova, Managing Director of Natural Abundance, “This is our first attempt to move retail to a new era of ownership and brand loyalty.”

If you hold one of these exclusive 200 packages you will be holding one of the “world’s first” physical packet with digital art minted on the Ethereum blockchain using Layer 2 side chain scaling solution Polygon.

You won’t regret eating our cakes, we will not blame you. However, you still have the asset you can keep as a collectable.”
says Kristina.

Natural Abundance wants to make NFTs physical. It allows people to sell and buy unique digital assets and keeps track of their owners using blockchain technology.

“We wanted something more than just us, our brand. “We wanted New Zealand to be true. New Zealand is where I was born and New Zealand should reflect that.
says Kristina.

The team spent months thinking about the art, though the answer was rather simple, we decided to dedicate this first piece of NTF to the word “NEW ZEALAND” which is printed across all of our packets.

Each letter in the word “NEW ZEALAND” is dedicated to one unique and globally recognised New Zealand icon with their own unique story.

You can also see hand-drawn illustrations if you look closely.
Kristina:

The high-definition art is available to view on open seas or at Natural Abundance. In addition, the packet holders receive an airdrop of digital NFT artwork. Details to claim your free airdrop can be found here www.naturalabundance.co.nz/nft

We think there’s something interesting about access, exclusivity, and the increasing rhetoric around ownership culture that accompanies this new form of digital identification. NFT, we believe, is another way for brands to experiment with creativity.

Kristina said,

Our goal in the future will be to discover ways to utilize blockchain technologies to benefit our company and customers. Natural Abundance and other challenger brands will define the future.

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