Bud Light’s first Zero-Carb Beer, Bud Light Next was launched in January. It also included a Super Bowl Campaign and a NFT Project. In exchange for Nouns imagery being used in a Super Bowl advertisement, Bud Light received $394k NFT as part of an agreement with Nouns.

The alleged Super Bowl advertisement was unveiled Monday. Titled “Zero in the Way of Possibility,” the commercial is expected to air during the Super Bowl LVI. The ad introduces Bud Light’s new beverage, as well as NFTs from Nouns, a generative Ethereum-based NFT project.

Nouns NFTs 32×32 pixels pixelated avatars that are based on people and places. The project is being run by a DAO and operated under the Creative Commons CC0 “No Rights Reserved” license.

The DAO purchased a Nouns NFT beer-themed Nouns NFT in January for $394,000, and then gave it to Bud Light as a result of a vote by Noun owners. Although it did not mention beer at the time, it stated:

A prominent beverage company will use Noun glasses to advertise their 2022 Super Bowl campaign in exchange for one Nouns DAO Noun. Once the Noun is received, this brand will also change their Twitter (NYSE:) avatar to feature Noun glasses and intends to allow holders of the brand’s own NFT to collectively vote with their Noun on future governance proposals.

Bud Light’s Twitter profile photo was changed to one featuring a Nouns NFT shortly after the announcement. This suggests that Bud Light is the company behind this deal. Nouns has announced that Super Bowl LVI would feature NFT imagery, although it might not be the first.

Budweiser was the first to jump on the NFT train in August when it purchased an NFT-bottle rocket from Tom Sachs Rocket Factory Collection. It cost $26,000.

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