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TikTok shares your data more than any other social media app: Study

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Two of your social media apps could be collecting a lot of data on you — and you might not like what one of them is doing with it.

According to a recent studyURL Genius’s mobile marketing firm published this article last month. It found that YouTube, TikTok and other social media sites track more users’ data than any other.

The study found that YouTube, which is owned by Google, mostly collects your personal data for its own purposes — like trackingSearch history online, and even your locationto show you the most relevant ads. But TikTok, which is owned by Chinese tech giant ByteDance, mostly allows third-party trackers to collect your data — and from there, it’s hard to say what happens with it.

With third-party trackers, it’s essentially impossible to know who’s tracking your data or what information they’re collecting, from which posts you interact with — and how long you spend on each one — to your physical location and any other personal informationYou can also share the app.

Third-party trackers, as the study indicated, can monitor your activities on third-party sites even after the app is closed.

To conduct the study, URL Genius used the Record App Activity feature from Apple’s iOS to count how many different domains track a user’s activity across 10 different social media apps — YouTube, TikTok, Twitter, Telegram, LinkedIn, Instagram, Facebook, Snapchat, Messenger and Whatsapp — over the course of one visit, before you even log into your account.

YouTube and TikTok came in first place with 14 network contacts each, which is considerably higher than the six average network contacts per app. According to the study, these numbers may be higher for users who log into their apps.

YouTube tracked ten of its contacts from first-party networks, meaning that YouTube was using user activity as a tracking tool. Four contacts came from third-party domains. This means that YouTube was permitting a few unknown outside parties access to user activity and collect data.

The results for TikTok were more obscure: thirteen of 14 network contacts were third-party. Study results show that third-party tracking continued even though users had not opted into tracking being enabled in their app settings.

According to the authors of this report, consumers cannot see which data is being shared with other networks and how that data will be used.

The October issue of WiredTikTok has published a guide that explains how the site tracks your data. It includes how you search for information, where you live, what you look at, how you view them and how many hours you have spent looking. TikTok is able to “infer” certain personal traits from your age to your gender using the information it gathers. Google and other sites use the same technique, which is known as “Indexing”.inferred demographics.”

TikTok was criticised in the past for how it collects data. younger usersAll inclusive claimsSome private data has been transferred to Chinese servers by the company.

As CNBC notedThis was the same year. TikTok’s privacy policy states that the app can share user data with its Chinese parent company, though it claims to employ security measures to “safeguard sensitive user data.”

Trump wanted to ban TikTok USA in 2020 over security concerns regarding the app’s data. But, President Joe Biden stopped those threats. ordered a reviewPotential security threats that foreign-owned apps could pose to your safety.

CNBC Make It requested comment from YouTube but YouTube did not respond immediately.

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