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Salesforce tells employees it’s working on NFT cloud service


Marc Benioff (USA), Chairman and CEO gives a speech on the World Economic Forum in Davos.

AFP, Getty Images| AFP | Getty Images

SalesforceAccording to sources, the company told employees during a Wednesday sales kickoff that it plans to launch an NFT Cloud.

Non-fungible tokens, or NFTs, are digital assets that can be stored in blockchain technology. Salesforce believes there is a market for the technology in enterprise software.

Salesforce co-CEOs Marc BenioffOne person at the event said that Bret Taylor and Bret Taylor spoke about strategy. One person who attended the private event asked to remain anonymous because it was not public. Another person stated that executives at the meeting cited NFT-related work done by Pepsi as an example.

One person indicated that Salesforce offers cloud-based software designed for marketing and sales departments. It also provides software for artists. OpenSea was launched last month. saidThe company raised $300m at $13.3B valuation on the back of NFT trading that surpassed $23B in 2021. DappRadarA store that sells decentralized apps.

The people suggested that Salesforce might also integrate OpenSea into its ecosystem to manage transactions. Salesforce might be the only marketplace that uses OpenSea.

It shouldn’t be surprising that Salesforce is interested in this space. Time magazine is owned by Lynne Benioff, and Lynne Benioff. TIMEPiecesA digital collectible, the e-Collectible that allows owners to access magazine content and event information

In blog postMathew Sweezey (director of market strategy, Salesforce) stated that 2022 forecasts were published in December. He said that “pioneering brand will seek utility via NFTs” in the next year. He called Time’s projectNFTs are a “great example” and will continue to be more prevalent as they progress beyond their novelty phase.

Sweezey said that to unleash their potential brands must create utility using the token to realize it. “In 2022 you will hear much more about NFTs and there will both be winners as well as losers.

Salesforce representatives didn’t respond immediately to my inquiry.

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