Binance, the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider, today announced the signing of a Memorandum of Understanding (MoU) for a strategic partnership with Netmarble F&C, a subsidiary of Netmarble Corp., to build a global Play to Earn (P2E) Ecosystem and NFT offering.

Both teams will work together to develop the Binance Smart Chain (BSC), and the BSC Application Side Chains (BAS) infrastructure. Netmarble will have a private network to help it develop the BSC GameFi sidechain. Netmarble will also build GameFi projects which can expand the BSC GameFi ecosystem.

On top of the technological collaboration, Binance and Netmarble are discussing opportunities to launch an Initial Game Offering (IGO) on Binance NFT marketplace, conduct sales of Netmarble game NFT on Binance NFT marketplace, plug Netmarble into Binance’s crypto ecosystem to support the development of crypto use cases in their future games, and more. There are also more long-term goals that the parties have in mind, details will be provided as they develop.

As the first commitment to the strategic partnership, there will be an NFT presale for ‘Golden Bros‘, the latest casual shooting game developed by Netmarble F&C, on Binance NFT.

Helen Hai, global head of Binance NFT commented on the partnership.

It will be an honor to collaborate with Netmarble, who has such a unique background in gaming. We hope that the partnership will allow Netmarble to build a disruptive and sustainable GameFi ecosystem, which goes beyond gaming entertainment.
Netmarble F&C, Inc. is a subsidiary of Netmarble Corp. established in 2014 and known for developing successful games, such as ‘The Seven Deadly Sins: Grand Cross’ and ‘Blade & Soul Revolution’. Netmarble F&C has proven to provide the highest level of gaming entertainment to audiences around the world with creative ideas, world-class graphics, and solid development in a variety of mobile and PC games based on its powerful franchises and collaborations with intellectual property (IP) holders worldwide. With its recent acquisition of ITAM CUBE, a GameFi project on BSC, Netmarble F&C has secured P2E infrastructure and technology to integrate their existing businesses into the blockchain.

The blockchain ecosystem Netmarble F&C is building strives to tie all types of entertainment into one P2E platform. Netmarble Corp. has recently joined the wave of applying blockchain, metaverse and non-fungible token (NFT), technologies to entertainment and gaming. Netmarble F&C will create a blockchain ecosystem that integrates game, contents, and commerce, reaching out to diverse business verticals such as web-comics, fictions, and Metahuman.

Seo woo-won, CEO of Netmarble F&C, and the Head of Metaverse Entertainment, said,

Binance is a great partner and we are pleased to start our long-term partnership. Together, we can achieve the common goal of bringing Blockchain Entertainment to the Mainstream and creating borderless joy.
With its first BSC blockchain game scheduled for launch in March, the company plans to incorporate blockchain technology into its next games. A single entertainment launcher will also include digital content and an e-commerce company.

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