FTX & Larry David Lead With Crypto Comedy In Big Game Debut -Breaking
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FTX & Larry David Lead With Crypto Comedy In Big Game DebutOn a mission to grow the digital currency ecosystem, FTX’s 60-second spot runs at the skepticism facing its category with Larry David as its “anti-sponsor.”
The debut of FTX Trading Limited (or West Realm Shires Services Inc.) is a representation of FTX Trading Limited. These are the owners and operators respectively, FTX.COM/FTX.US (collectively, FTX).
“We need to meet people where they are—and that means embracing skepticism,”
shares FTX Co-Founder and CEO, Sam Bankman-Fried, on the brand’s mass-market play.
Many of the crypto advocates are people who once held significant reservations.
The spot was directed by Larry David’s longtime creative partner on both “Seinfeld” and “Curb Your Enthusiasm,” Jeff Schaffer. According to Schaffer, the concept pitched by FTX’s creative agency, dentsuMB, is what got Larry David—who’s never been in a commercial before—to finally say yes.
- Head here to replay FTX’s ad that launched in the game’s first half.
- Take a look at the just-launched Director’s Cut for even more content, here.
- Don’t miss out on FTX’s social sweepstakes, ending at 11:59 p.m. EST tonight. Participating participants need to do this Retweet this #FTXContest pinFollow FTX for a chance to win the bitcoins that were available at the East Coast during the time you featured the ad. This ad has been running since at At 7:54 PM EST, all four participants have the chance to win 7.54 BTC, which is currently worth $320,397.
Over the years Larry has had many ad suitsors, from toilets to beer brands. We’d often say to each other, “Oh, that could be fun, if you bent it like this,” when we got concept materials. “This was our first ever idea, and we thought it was perfect.
Larry, the proud voice of these people is Larry.
adds Schaffer.
A survey by 2021 Ascent found that more than half of Americans owning cryptocurrency have bought it for the first-time in the past 12 months. Over 20% of Americans, another 56.7M, who’ve never bought cryptocurrency, are likely to buy in the next year.
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