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Why Tesla and GM want to be big in the car insurance business


On Wednesday, January 26, 2022, a Tesla dealer in Colma (California) opened.

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Consumers who find that higher premium insurance makes electric cars more challenging to love are in luck as offers affordable car insurance.

Tesla says its company-backed insurance, now on the market in just five states, may reach 45 by the end of the year. GMOnStar Insurance was revived by GMAC Insurance as OnStar Insurance in 2020. It stated that it planned to achieve $6 billion per year in annual insurance revenue within a decade.

The auto insurance business is unlikely to be the most profitable at any company. But insurance is shaping up as a way that the finance side of automakers’ business can help drive innovation and make adoption easier – as the data generated by the cars themselves is captured to deliver lower insurance prices and, automakers hope, cement customer loyalty.

Wedbush analyst Dan Ives says Tesla could insure 300,000 cars by 2025  “This is a 2024-25 initiative, but they are laying the foundation,” Ives said.

According to Garrett Nelson, CFRA Research analyst, EVs can be expensive because of their speed and off-the-line nature. Traditional insurers may not want to cover them. They can also be costly to repair following an accident, partly because very few mechanics are skilled in their maintenance.

Nelson explained that Tesla feels more relaxed with its own vehicle. They’ve set a new trend. GM and other companies are also looking at this trend.”

The opportunity to fill the insurance gap by providing more information is motivating EV producers. The idea is that so much more about the cars is measured – especially as automakers use EVs as test beds for systems that are building toward fully self-driving vehicles – that insurers have much better data about the risk each driver poses, and can use it to contain costs.

Tesla now offers insurance in Florida and Texas as well as Ohio, Ohio, California, Illinois, Ohio, Ohio, and California. The company plans on making its coverage available for 80% of U.S. customers before the end of 2013, Zach Kirkhorn, Chief Financial Officer, said. But state insurance regulations play a role.

Company boasted its Texas success and launched in Texas last autumn. Kirkhorn said the cars send Tesla so much information about how they are being driven – letting the company send guidance back to drivers – that the real-time feedback results in “quite a bit lower” accident rates.

Elon Musk, chief executive, stated that if they drive safely, their insurance costs are lower, which makes them safer. It encourages Tesla Insurance, which provides informatics and real time feedback to encourage safer driving. It’s great.”

Advertising for auto insurance has been slashed by $10 million

GM has been moving quickly, building upon its experience in offering insurance. The company offers traditional insurance in 46 US states, Washington, D.C., as well as a safety driving algorithm that was developed with American Family Insurance. It hopes to add this safe driving behavior program to the market, beginning in Arizona, Illinois, Michigan.

The introductions will take place in these three states. A GM spokesperson stated in an email that the company is working to “offer a more fair/personalized product for our customers”

It’s currently working with the state regulators on data systems that were developed by GM, American Family. The approvals should be approved in the first half 2022. Because of American Family’s work, it is more likely to launch in these states faster. However, the product currently available is very similar to that offered by other insurance companies. GM acts as the agent and American Family Insurance is responsible for the underwriting of the policies.

Andrew Rose, President of GM’s OnStar Insurance and vice president, insurance innovation, says that insurance companies have a great opportunity to find clients. He said that this is much more than what auto companies spend on advertising cars.

GM can also handle their own insurance by using data generated from cars. This will allow them to settle claims much faster than is normal for auto insurance. Instead of waiting 18-25 days for claims to be settled, GM believes it can sometimes know about the extent of damages almost instantly and settle quickly.

He said, “In claims cycle time is currency.” We can sometimes know in seconds. However, it might not be possible to notify you while an airbag is deployed.

Rose claims systems such as the one GM is creating deliver more data. However, traditional insurance companies have moved toward telematics over several years, using wireless apps for many years, according to Cathy Seifert, CFRA analyst. Progressive Allstateare some of the fastest adopters

Over two million Allstate customers are currently enrolled into telematics programs like Drivewise and Milewise. In states where the plans are approved,  21% of our auto customers are currently enrolled and 35% of new Allstate auto customers choose the plans, said David MacInnis, vice president, telematics & usage based insurance.

MacInnis stated that technology is based on phone-based technologies, such as GPS tracks to monitor braking, speeds over 80 mph, and driving too fast in road conditions.

Car insurance based on usage RootPublicized in the second half of 2020. Start-up in insurance LemonadeIn addition, they started to offer usage-based insurance in the last year. After debuting on the hot IPO market in recent years, both companies did not fare well.

GM believes car-based system will be more accurate as the data comes directly from the car. It can also track things like seat belt usage, which cell phones are unable to do.

Ives explained that Tesla will use the insurance business as an “ancillary”, in both the short- and medium-term. It is more crucial for encouraging the buying of EVs, than to make a profit. He said that the real value of insurance will be determined by how quickly autonomous vehicles are built. This will allow for a more secure risk profile, which will enable it to provide coverage in a wider fusion of software and hardware that is similar to Apple’s ecosystem approach.

Ives explained that insurance should be 30% to 40% less expensive. “That’s our goal.