Advertising Stands Council of India Released A set of twelve guidelines to promote and advertise virtual digital assets (VDA), which includes cryptocurrencies on Wednesday.

ASCI reported that ASCI’s chief advertising monitor developed the guidelines after consulting with all stakeholders involved in crypto-related issues. At a moment when the government has yet to approve the cryptocurrency bill, the advertising guidelines are also the first framework for the nation’s digital asset market.

1. After April 22, all crypto ads must include a disclaimer explaining that NFT and crypto products are not regulated and can be very risky. This disclaimer should be displayed in all major languages.
2. A crypto asset cannot be compared to the regulated ones in an ad.
3. While promoting their services or products, crypto ads should not use the terms “currency,”‘securities”, ‘custodian,” or depositories’.
4. Advertisements for crypto products shouldn’t be portrayed as solutions to money problems.
5. Advertisements for crypto currencies that talk about profitability should contain accurate, current, and sufficient information.