Target to test Starbucks order pickup, returns from the parking lot
On August 19, 2020, a worker delivered an order to a customer driving up at Target in Miami.
Joe Raedle. Getty Images| Getty Images
Shopping at one TargetStores will have the ability to purchase a StarbucksCoffee and a return, without having to leave the car.
On Wednesday, the retailer announced that Drive Up will add these services at selected stores starting in fall. The retailer declined to give details about the locations of its stores or a timetable.
According to a company spokesperson, Target will start testing the features with its employees before delivering it to customers. The company will scale up the feature across the country, she said.
Target’s pandemic-related growth has seen curbside pickup be a major driver of its sales. This is because consumers are looking for fast, secure ways to shop. Online shoppers can pick up their purchases at Target or have them delivered to them by Shipt, a Target-owned delivery company. You can also order same-day delivery online grew nearly 60% in the third quarterOn top of the 20% growth over the previous year,
Target will announce its fourth-quarter results on Tuesday.
Discounters have been adding new merchandise to their service and added features, such as hundreds of fresh and frozen groceries and alcoholic beverages.
Target stated in a press release that Starbucks customers have requested pickups and returns. Target stores have a Starbucks café. The company stated that customers won’t need to go into a store in order to grab a beverage or return merchandise.