Louis Vuitton to ramp up production in France with 2 new sites -Breaking
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© Reuters. FILE PHOTO – A handbag made at the Atelier Louis Vuitton was photographed during Vendome’s inauguration on February 22, 2022. REUTERS/Benoit TessierVENDOME, FRANCE (Reuters) – Louis Vuitton, the world’s largest luxury label and part of LVMH Moët Hennessy Louis Vuitton, plans to ramp up production in France, with two new sites scheduled to open before the end of the year, LVMH boss Bernard Arnault said on Tuesday.
“We are at the end – I hope – of an economic crisis, I hope a geopolitical crisis won’t reach us – but we’ve managed to get through this crisis in a stronger position,” said Arnault, outlining plans to add new sites before the end of the year, bringing the label’s total to 20 in France.
A boom in demand for European fashions and accessories has led to a significant rise in sales of the luxury company as well as those from its competitors, such as Kering Richemont (PA:)
French President Emmanuel Macron said last year that France’s largest exporter was the fashion and luxury industries.
Arnault, along with Bruno Le Maire (French Finance Minister) and Michael Burke (Chief Executive Officer, Louis Vuitton), spoke at the inaugural visit of two leather goods workshops in Vendome & Aze, France.
Burke stated that Louis Vuitton had been selling more trunks than any other year in 19 century. He also cited “extraordinary growth in sales” of its historic product to Americans and Chinese.
Burke said that Vendome needed an exclusive workshop to produce exotic products. This site is located in the former Abbey.
Burke said, “We believe this can be done sustainably. This is an important trade to preserve.”
Louis Vuitton also operates two California-based production plants and one Texas location, along with sites in Italy, Spain and Spain.
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