Why the future of the Oscars and Emmys might be in jeopardy
Award shows, with their glamorous celebrities walking down the red-carpet to the unforgettable speeches or surprising wins have drawn a lot of attention over the years.
This storyline was true throughout the 1980s, 1990s for both the Emmys and Oscars. However, entertainment awards-show zeitgeist has changed.
According to Nielsen, the Oscars suffered a 81.2% decline in viewership from 1998-2000. For the Emmys they experienced an 80.6% decrease from its peak in 1986 to 2021.
In addition to a decline in ratings the star-filled events are also being hit by controversies that threaten their status as must-watch events.
They are also much more mature than the demographic of 18-49-year-olds that advertisers seek.
The Emmys, Oscars, and Emmys are still important in film and TV. One nomination can boost a movie’s box-office numbers or a television show’s ratings. It also helps to increase the asking price of the next nominee.
According to WalletHub studios spent $100 million per year collectively on the so-called “For Your Consideration”, campaigns that aim to get nominations or awards for their films and TV shows.
So, why are these awards shows no longer worth the time? The video below explains the rise and decline of Emmys & Oscars.