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Chinese smartphone makers Oppo, Realme fill void left by Huawei


Mobile World Congress, Barcelona.

Ryan Browne | CNBC

BARCELONA — Huawei’s pain has been fellow Chinese smartphone makers’ gain at the biggest mobile trade show of the year.

Mobile World Congress saw a lot of attention for smaller Chinese brands like Oppo, Honor, and Realme. They launched a variety of devices and announced aggressive plans to expand internationally.

Oppo’s new flagship Find X5 Pro smartphone was launched. It features a ceramic back and a bump with a slim camera unit from Swedish manufacturer Hasselblad.

Oppo Find X5 Pro is priced at 1,299 Euros ($1,445). However, two models more economical are the Find X5 Lite (999 euro) and Find X5 Pro (499 euro).

“Oppo can challenge Huawei in the top Android market,” said Oppo. SamsungBen Wood (CCS Insight chief analyst) said, “That’s what we believe.”

The company must now double its marketing efforts to increase consumer awareness about its products and brand.

Huawei’s void is being filled

Huawei has become a shadow version of itself. Huawei’s smartphone business has suffered from U.S. sanctions, which prevented it from procuring key semiconductor equipment and related software. Google’sAndroid operating system.

This has given Oppo and Honor, their domestic competitors, the chance to shine on European and other international markets. Apple’s iPhone.

Realme Week launched the GT 2 ProIt is the company’s first smartphone of premium quality beyond its native market.

The handset was developed in collaboration with Naoto Fukasawa (Japan designer). It is made of a biopolymer material which feels like paper.

GT 2 Pro is available for purchase at $800. Standard versions will be sold at $600.

Qualcomm MWC Stand: Smartphones displayed

Ryan Browne | CNBC

Sky Li, CEO of Realme, stated that “in the European market as well as in any other markets, we position ourselves to provide affordable phones with outstanding performances and trendy design,” CNBC reported last week.

BBK electronics, a Chinese technology conglomerate is the owner of Oppo and Realme. The Chinese tech conglomerate BBK Electronics owns Oppo and Realme. XiaomiThe MWC did not see the launch of a new smartphone by Asus, Samsung, or Apple.

Honor launched its new flagship smartphone, the Honor Magic4 Pro. The firm claims that the device can charge fully in 30 minutes.

Magic4 Pro costs 1,100 euro, while Magic4 Pro is 900.

Honor was recently split off from HuaweiAs part of a deal to divest it, which was meant to protect it against the effects of U.S. Sanctions on China’s tech giant.

Oppo, Xiaomi, and Oppo surpassed Apple and Samsung in 2021. Huawei fell below the top 10 smartphone manufacturers worldwide.

Counterpoint Research reports that Xiaomi sold 31% more handsets last year than 2020. Oppo’s shipments grew by 28% to 143,000,000 units.

Mobile World Congress Exhibition by Xiaomi

Ryan Browne | CNBC

Also, honor is regaining market share in ChinaCounterpoint data shows that, became the third-largest player domestically in this sector for the first times in August.

Huawei makes its phones, that’s for sure. Huawei is still making its own phones. recently launched the P50 PocketThe international market for the clamshell-style, folding phone is called “The 5”. But, sales in China were significantly lower.

Guo Ping was Huawei’s rotating chairman on Tuesday. He stated that Huawei remains committed to the overseas markets.

Huawei will not be leaving the international market. In a recorded speech, he stated that Huawei’s answer is “no”. We will keep our globalization strategy in place, including standards, talent and supply chain.

Arjun Kharpal from CNBC contributed to this report