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Levi Strauss suspends sales in Russia

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Levi’s blue jeans 501 on display

Sean Gallup | Getty Images

Levi StraussAs a response to Russia’s invasion in Ukraine, it announced Monday that sales will be suspended in Russia. Additionally, the apparel giant will donate $300,000.00 to non-profit organizations that aid eastern European refugees.

Levi Strauss jeans long-standing influenceRussia has been a country of great importance since the 1950s. This will stop any further investments. Roughly 4% of the company’s 2021 net revenue originated in Eastern Europe — half of that related to Russia, Levi Strauss said in a release.

The company stated in a statement that business considerations were clearly not as important as the suffering of so many. “The LS&Co. “The LS&Co. continues to be deeply saddened at the terrible conflict in Ukraine. We are thinking of all those affected.

As of the end of last week more than one million people had fled Ukraine. Hundreds of thousands have also fled. communitiesAre currently without water or power.

Levi’s $300,000 allocation for humanitarian needs will go to CARE and International Rescue Committee.

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