• Numerous studies confirm the impact that the generation Z investors play on current prices and forecast that they will continue to increase.
• This generation is more inclined to invest in cryptocurrency than previous generations.
• Female investors are more likely to believe in cryptocurrency than males. They have less fear of falling, in general.

Many have wondered why Bitcoin hasn’t fallen further despite the global uncertainty generated by Russia’s invasion of Ukraine. One part of the solution may lie in the efforts of HODLers, young cryptocurrency-loving retail investors who invest long-term.

Contrary other investors, players in the Generation Z age group (millennial and centennial) don’t seek instant returns. These are the real fans of Bitcoin, and they consider digital currency to be part of their generation.

Many observers observed that the crypto market was volatile and it may continue to increase. This is because these investors provide Bitcoin a stable long-term base. After the invasion in Ukraine, cryptocurrency prices have risen by 5%

Crypto assets attract a greater number of investors

According to eToro’s global cryptocurrency trading platform, those aged between 18 and 34 have a higher likelihood of investing in digital assets. 66% claimed they had invested in BTC or other virtual assets.

The figure is 46% higher than July 2021. This was hidden by the investigation of the platform that has millions of users. Among the most important findings of the survey is the fact that a third of crypto investors stated that they bet on the long-term value of cryptocurrencies as “a transformational asset class”.

According to eToro US investment analyst Callie Cox, these people are “HODLers in a nutshell.” The term HODLers came up years ago in an online forum. A shopkeeper mistakenly wrote it wanting to say “I’m waiting” and instead placed “I’m HODling.”

They aren’t afraid of sudden falls

Cox stated to Reuters that people who are convinced in the technology’s potential will sell less when they see the headlines. According to Cox, a larger number of investors in retail will seize the chance to purchase future bitcoin falls.
eToro’s survey based on data provided by 8,000 investors agrees with the results of other studies. Currency.com discovered that 31% its customers were between the ages 23 and 30, according to cryptocurrency exchange Currency.com. The remaining 20% of customers are aged between 18-20. Busha’s crypto-exchange traders average between 18-40 years.

“I don’t think crypto is a get-rich-quick thing. That’s not the whole story,” said Larissa Bundziak, a 28-year-old Ukrainian who works in public relations in the United States.
This is her personal experience with Bitcoin. The price of Bitcoin fell to $19,000 in January 2019. However, she didn’t panic. Instead, “she kept putting money in and all of a sudden it was $60,000.”

“It’s about being able to send it how and when I want, to my family in Ukraine or wherever in the world, and that my money is not made by a bank or a third party where I don’t know what’s going on. Go ahead,” said the young investor who hopes to continue investing in crypto assets.

They aren’t afraid of sudden falls

Another sign of how new generations of investors are influencing the markets were the jumps made by “meme stocks” like GameStop (NYSE:). A group of investors from small towns conspired to increase the value of the retailer of video games.

The eToro research also showed significant gender differences. While 38% of investors were male, only 19% were female. Robinhood (NASDAQ) conducted a similar survey and found some fascinating data.

The American investment platform revealed that 41% of the female investors had never invested in cryptocurrency and stated they will never. However, only 24% of the male investors admitted that they had never invested in digital assets.

Flipside

• Due to their inability to mobilize capital in Western currencies, many Russian millionaires and Russian investors will be lured to Bitcoin by the conflict in Ukraine.
• It will be interesting to see the long-term effects of cryptocurrency increases coming from rich Russians and HODLers.

Bitcoin’s price has fallen to $34,000 since the Russian invasion (a drop of 14%). It has regained 15% of its value since the start of the battles. We will have to be prepared for the unexpected over the next days or even weeks. Any moment, a black swan might be flapping its wings and raising its head.

Elon Musk and the other whales are not the only ones who have the potential to affect the Bitcoin’s price. Gen Z, Russian oligarchs and other market players could help to revive cryptocurrency. They may even leave the people who abandoned their positions in dismay.

Why you should care

• No one knows how significant HODLers’ influence can be on cryptocurrency prices in the near future.
• They are making sure that crypto assets continue to thrive and grow in the future. This is something irreversible. They will soon be in control of global economies.

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