Peloton Interactive, NASDAQ:) Inc stated Thursday that the company would examine different pricing models for select markets in America as it aims to gain more customers and increase its profitability.

Peloton’s shares fell more than 80 percent in the last year as a result of declining demand for its stay-at-home fitness equipment.

However, the company did not disclose details of its pilot program.

The Wall Street Journal first reported that select Peloton locations in Texas, Florida and Minnesota will sell a bicycle and a subscription to exercise courses for $60 to $100 per month starting Friday.

Peloton’s shares fell by 2% just before the bell.

According to the report the pricing experiment seeks to determine a price proposal that helps the company achieve profitability and not hinder growth.

According to the WSJ, the company will return the bicycle free of charge if it cancels.

The company suffered a greater than expected quarterly loss. Last month the firm also reduced its revenue projection for the full year. They stated that the lower forecast was necessary to adapt to changing demand due to opening economies.

Barry McCarthy was appointed the chief executive of the company by the WSJ last month. https://on.wsj.com/3tODrSM

Former chief financial officer Spotify Technology Peloton was also informed by Netflix Inc (NASDAQ) and SA (NYSE:). They said that they will increase spending to improve its digital interface, content options and replace investing in bicycles, treadmills, and other items.