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Vyking ‘flex’-es Into the Scene with New NFT AR Application -Breaking

by Mike Robinson

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Vyking ‘flex’-es Into the Scene with New NFT AR Application
  • Vyking is a leader in AR try-on technology for major fashion brands and announced the launch the Flex App at SXSW 2022.
  • Flex (NASDAQ 🙂 allows you to store, trade, or show off your digital fashion collections.
  • Flex will launch a collection of sneaker designs as NFTs (clean Tezos) from designers such as johwska. Finn Rush Taylor Studio and Monument.

Vyking announces the launch of Flex, an Augmented Reality application (AR) for digital fashion. Artists, brands, creators, and others can create digital fashion collections and make them displayable and collectible in AR using flex. The application will launch at Block/Space presented by Tezos at SXSW 2022, where fair-goers will be able to visit the ‘flex sneaker shop’.

Flex will launch with digital sneakers collections and partner with major names in 3D fashion and digital fashion. French AR artist Johwska and Finn Rush-Taylor, footwear designer, are just a few of the people featured in this collection.

Rarible is a top NFT marketplace where users can search and buy flex collections. Afterward, the NFTs will be accessible in the flex app – the AR functionality automatically overlays the sneakers on the user.

Vyking’s co-founder and Chief Product Officer Thibault Marion de Procé talked about the thought process leading up to creating flex.

Our world is constantly changing as technology and culture move at the same pace. Vyking recognized a rare opportunity to use our AR technology, which powers AR experiences for top brands. This application is user-centric and creator-centric and combines AR and real ownership with digital fashion. We are excited to be a part of the digital revolution that flex brings to digital fashion.

de Procé added that they’ve been working on augmented reality for many years. According to them, augmented reality is about adding art layers and functions that enhance the lives and environments of people and other places. “In the same way that the clothes you wear in real life tell the story of who you are and how you feel, so will digital fashion be flexed across the metaverse,” de Procé said.

Vyking, a leader in AR try-on technology for major fashion brands is Vyking. Major fashion brands like Louis Vuitton (OTC:), Adidas, and Crocs (NASDAQ:) have implemented the company’s technology. Vyking plans to combine 3D design and blockchain with AR tech, both for global brands and creators.

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