Market Movers

7 Marketing Ideas for Attracting More Patients to a Practice

The goal of every medical practice is to get more patients and keep them as long as possible. For this to happen, it takes work. You need marketing ideas that will help you attract new patients or retain existing ones. While there are lots of ways to market your practice, some are better than others.

1. Build an Effective Website

An effective website is an important part of online marketing because it provides easy access to information about the services your medical office offers. It can provide details about what procedures are offered and who performed them, so potential clients know the experience they’ll receive at your clinic. Your site should also include contact information, including phone numbers and addresses, as well as information about when appointments are available. For your website to be effective, hire a professional to redo your current one, focusing on helping prospective clients learn how to choose and book their next appointment.

2. Create Quality Content

Another marketing strategy involves creating content aimed at attracting customers. Creating informational content—such as blog posts, articles, videos, infographics, quizzes, and others can promote your practice, even if you have limited time to create content. You should use both text-based posts and visuals whenever possible. A combination of images and text will result in higher engagement rates and greater reach throughout social media platforms such as Facebook, Twitter, LinkedIn, and Google+.

3. Promote through Social Media

Social media is another powerful way to increase awareness of your practice among your target audience. By promoting yourself on social networks such as Facebook, Instagram, Twitter, Pinterest, and other sites, you stand a chance of reaching potential clients anywhere around the world.

4. Treat Your Current Patients Well

One great marketing tip is to treat all of your patients like friends. If you do this right, they might come back again and again. They may also go to the extent of spreading word of mouth advertising about you to their network of family and friends. Keep patient records up to date, maintain excellent communication skills, and ask each client for referrals.

5. Develop Your Brand

You can boost brand recognition by using logos, color schemes, and branding elements that are unique, memorable, and eye-catching. This will help improve your image and position your practice as a trusted authority in your field. It’s not just about standing out from your competition; think about developing a personal style, too.

6. Reputation Management

For your practice to attract more patients, it must establish a reputation for quality care. Reputation management includes monitoring comments made about your company via search engines such as Google, Bing, and Yahoo! and responding quickly when needed. You can also monitor negative press coverage about you and your practices across the Internet, including social media and review sites.

7. Focus on Customer Satisfaction

There are many ways to measure customer satisfaction, but an overall scorecard is one of the most accurate ways to determine satisfaction levels. When patients call or walk into a medical office, they want answers to questions concerning appointment availability, wait times, treatment options, billing, and more. As a doctor, providing these answers is essential to satisfying your clients. If you fail to give satisfactory answers, you may lose future clients.