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Nielsen Shares Rally After Reports Of Advanced Takeover Talks -Breaking

by Mike Robinson

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© Reuters.

Sam Boughedda

Nielsen shares rose 37% in Investing.com on the back of a Wall Street Journal report. A group of private equity investors, including Elliot Management Corp., has begun discussions about purchasing the TV ratings company.

According to a report, Nielsen Holdings PLC would be sold (NYSE:) for approximately $15 billion including debt.

A deal may be completed in a matter of weeks after discussions were held with multiple banks. There is still the possibility of negotiations falling apart and no guarantee that agreement will be reached.

Nielsen was valued at $6.2 Billion on Monday. The company’s enterprise value is more than $11B due to large debt of nearly $5 billion.

Nielsen offers audience estimates to television networks for the purpose of selling commercial slots. The company’s services are now less valued due to the decline of traditional television and streaming. Elliot holds a stake at Nielsen since 2018.

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