South by Southwest (or SXSW) journalists from Cointelegraph in Austin, Texas, reported that NFTs were nonfungible tokens. They were all over this yearThe festival, which began as an annual music festival in 1987, has become a global phenomenon. After a two year hiatus, SXSW has become a festival for film, technology, and general culture. It now includes blockchain programming, panels from blockchain companies, interactive experiences with NFT communities, and crypto-related panels.

Doodles, FLUF World and FLUF World were the two largest NFT communities at SXSW. They ran multi-sensory and immersive experiences. These communities built physical spaces where people could wait for hours to interact and enter the virtual community in person. Cointelegraph uncovered the secrets of how digital collections were created at SXSW.