Content constitutes the essence of the internet and comes in many different forms that the current Web2 internet iteration supports — text, audio, video or a mix of all three. But content isn’t a scarce resource. Content creators are becoming influential leaders and influencers in many critical service industries, including advertising, public relations, and marketing.

The need for content and its strive for independence — embodied by thousands of bloggers and indie performers — has spawned an immense online economy that trades talent and often rakes in sales volumes many a top-level artist would salivate to earn. It has been called the creator economy. This economic model allows for independent people to make money by delivering the content that they want to their audience.