Dany Garcia on building a business empire, managing Dwayne Johnson
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The Behind the Desk series features this story. CNBC Make It meets with business leaders to learn everything about their lives, from where they came to be to where they are today to how they get up in the morning and what motivates them to continue on to the daily grind.
If you like Dwayne ‘The Rock’ Johnson’sDany Garcia is a great choice for movies.
Garcia (53 years old) is not just Johnson’s strategic manager. From college to now, Garcia has been his business partner and strategic advisor. The Garcia CompaniesGlobal brand management and development company,
The company she manages has a varied portfolio, including notable names such as Acorns. ZOA EnergySeven Bucks Productions and Teremana Tequila, which she founded with Johnson, as well Garcia’s fashion brand. GSTQ. Garcia, Johnson, and RedBird Capital Partners became the first women to become owners of an American major sports league in 2020. acquired the XFL for about $15 million.
Johnson is also her ex-wife. They were married in 1997 and split in 2008. Johnson is still close to her, and she has worked tirelessly to lose the label of “ex-wife”.
Garcia says that “The truth is the title of ex-wife to a celebrity is very easy to comprehend and has an interesting hook.” CNBC Make It. “But, you can’t identify that.”
Garcia says that she is proud of her career and wants to be recognized for it. Garcia graduated from Miami University in 1992. She worked for Merrill Lynch as an associate vice-president before she started her wealth management company, JDM Partners in 2002. Johnson was her growing Hollywood career, and Garcia left that position in 2008.
This ambitious journey began before Garcia and Johnson even met at college. “I began working at [age]Garcia explains that he was 12 years old and had worked his way through college and high school. Garcia said, “I had always dreamed of big things that would surpass everything else around me.”
Garcia shares her college experience with Johnson, her entrepreneurial journey, and her advice for younger generations.
As a child of immigrants, my goal was to “build wealth and take care for my family.”
While I was born and raised in Belleville in New Jersey, the bulk of my life was in Succasunna in New Jersey. One of the two Cuban family that we were was ours. [there].
My mother was middle-aged and I am unique in that I had no legs and no torso. I ran track. I was the drum major of the marching bands. I only had one best friend at high school.
My mom was 12, and my father was 16. The language was a must for them to understand. My dad worked in a body shop most of his life. He began by sweeping the floors, and later became the manager.
The strain could be clearly seen. At a young age, my drive was to become a millionaire in order to provide for my family. It became clear to me as I grew older: I want wealth to provide for my family.
Dwayne Johnson met Dwayne in college.
The University of Miami weight room was where we first met. We met in our senior years on the Varsity Crew team. He was in his first year of football rehabilitation.
It was amazing to see his calm demeanour. His poise was incredible. [factor]Even though he is wearing a curly, mohawk-like hairstyle, this man still looks great. His magnetic charm was amazing and I was captivated.
In a bar that all athletes frequent, I went up to Dany Garcia and offered my hand. Then he said, “Hi, Dwayne Johnson!” The meeting was like business.
Both of us were into bodybuilding and strength training. Both of us liked the same type of music. Both of us wanted to be more. He then asked me if I owned a telephone. He was surprised when I answered the question. I started calling him every day after that.
Finally, I was able to let go of the title of ‘ex-wife’.
Kudos to Joneswork [Garcia’s public relations team]The ex-wife has not been named in the media for the last three decades. It took quite some time.
It is important to not take it personally. 1. Actor? No, I am not. The name Dany Garcia isn’t something people know.
A second fact is that who you are, in this room, determines your future. Dany Garcia, my business partner is always in the room when I’m present. So that the industry could understand why we were there, we used “manager” at the beginning. taking so much ownership into decisions.
Always being me and what I am meant to be was my focus. No one else’s stories were allowed. It’s crucial to remember that there are some things you can control, and others you cannot.
My own social media platform is a great advantage. It is much easier to have friends now than in the past when there was no media talking about you. This can be a very long process.
She gave this advice to her younger self.
It would have been so easy to tell myself that you were different and that you will be different throughout your entire life. That is your superpower. What you see is what you can create.
Another thing to remember is that happiness can be built by making decisions, even when they are not easy. This is something I have discussed with my daughter many times. As the chairwoman of the sports league and the only female in the room, these positions can be uncomfortable.
But, discomfort has been a part of my daily life. As a professional bodybuilder I’ve been judged on my physique. I’ve been victorious and defeated.
Personally, it’s when I can get on the field of business. [that’s my mindset]: I won many games. I’m a good student of discipline. I have been pushed to the edge — and come back — 10 times over. It’s been a long time since I was on the front line.
The interview was edited to be more concise and clear.
Disclosure: NBCUniversal and Comcast Ventures are investors in Acorns.
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